With the advent of social networking, it is absolutely critical that your organization has a solid social media policy. Here are a few things your policy should and shouldn’t do.
Dos
• Your policy should plainly state what is appropriate social networking behavior, what can and can’t be shared and why.
• The policy should also explicitly lay out the consequences of violating the policy. Different degrees of violation require different punishments.
Don’ts
• Your policy shouldn’t be over intrusive. This could be a huge turnoff for employees, and possibly cause legal concerns if personal information is used when making a hiring decision.
• Don’t prohibit your employees from discussing your organization. As long as they know what topics are appropriate, your employees can serve as great ambassadors of your brand.
